Lay's Smiles Campaign

Food Packaging

The Lay's Smiles Campaign, designed by PepsiCo Design and Innovation, aims to bring happiness and support to consumers while promoting positive vibes and sharing joy with others. This unique food packaging design not only showcases a smiling face as the main design element but also stays true to the Lay's brand identity and flavor cues. Additionally, it incorporates the support of the Best Buddies Foundation, making Lay's a purposeful brand.

After a challenging year, Lay's recognized the need for a dose of happiness in the world. The Smiles Campaign, launched in Russia, is a testament to Lay's commitment to making a positive impact. For every pack purchased, one ruble is donated to the Friendship Program of the Best Buddies Foundation. By supporting this local foundation, Lay's takes a big step forward in establishing itself as a brand with a purpose.

The Lay's Smiles Campaign not only stands out for its joyful and cohesive design but also for its commitment to making a difference in the community. By incorporating the Best Buddies Foundation into their campaign, Lay's demonstrates its dedication to supporting important causes and spreading happiness to those in need.

This outstanding design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award is bestowed upon designs that exhibit creativity, resourcefulness, and a commitment to improving quality of life. The Lay's Smiles Campaign is a shining example of how art, science, design, and technology can come together to create a packaging design that not only delights consumers but also contributes to making the world a better place.